Instagram Post Dimensions
Instagram Post Dimensions
Instagram post dimensions should adhere to certain measurements for proper display of images or videos. Below are the recommended dimensions for different types of content shared on Instagram:
1. Square Posts
-
Recommended Size: 1080 x 1080 pixels
-
Maximum Size: 2048 x 2048 pixels
-
Ideal Ratio: 1:1 (Square)
Square photos are Instagram’s most traditional format and will always display properly. This format is ideal, especially when creating a content grid.
2. Portrait Posts
-
Recommended Size: 1080 x 1350 pixels
-
Maximum Size: 1080 x 1350 pixels (highest recommended resolution)
-
Ideal Ratio: 4:5
Portrait posts offer the largest view on mobile devices, as they occupy more of the screen. This dimension provides a more attention-grabbing and effective visual experience.
3. Landscape Posts
-
Recommended Size: 1080 x 608 pixels
-
Maximum Size: 1920 x 1080 pixels (16:9 aspect ratio)
-
Ideal Ratio: 16:9
Landscape posts are ideal for wide shots or panoramic photos. However, they tend to occupy less space on mobile devices and may not grab attention as much.
4. Instagram Stories
-
Recommended Size: 1080 x 1920 pixels
-
Maximum Size: 1080 x 1920 pixels
-
Ideal Ratio: 9:16
Instagram Stories use vertical photos, and it is recommended to shoot them at a 9:16 aspect ratio. This size provides full-screen visuals and offers the best mobile experience.
5. Instagram Reels
-
Recommended Size: 1080 x 1920 pixels
-
Maximum Size: 1080 x 1920 pixels
-
Ideal Ratio: 9:16
Instagram Reels videos should also follow the vertical (9:16) format, just like Stories. This size ensures the best display on mobile devices.
6. Instagram Video Posts
-
Recommended Size: 1080 x 1080 pixels (square) or 1080 x 1350 pixels (portrait)
-
Maximum Size: 1920 x 1080 pixels (landscape)
-
Ideal Ratio: 16:9 (landscape), 4:5 (portrait)
For video posts, similar sizes are used as for photos. However, be mindful of Instagram’s recommended resolutions to avoid very large file sizes.
7. Instagram Carousel Posts
-
Recommended Size: 1080 x 1080 pixels (square)
-
Maximum Size: 2048 x 2048 pixels
-
Ideal Ratio: 1:1 (square)
In carousel posts, multiple photos or videos are shared. Each photo or video should be the same size; otherwise, the layout of the post will be disrupted.
Instagram Other Dimensions
-
Instagram Profile Picture: 110 x 110 pixels (minimum size), but 320 x 320 pixels is recommended for the best appearance.
-
Instagram Cover Photo: Since Instagram doesn’t have a cover photo, the area around the profile picture is important. Consider the visuals around the profile picture.
Instagram Ideal File Format and Sizes
-
File Format: JPEG, PNG, MP4 (for video)
-
File Size Limits:
-
Photos: Maximum 30 MB
-
Videos: Maximum 4 GB (video length must be a maximum of 60 seconds)
-
Instagram Image Editing Tips
-
Cropping and Compression: Crop your image to Instagram-friendly sizes before uploading. You can also compress the image to reduce upload time.
-
Color Profile: Use the RGB color profile to ensure that the color doesn’t shift, as Instagram processes images in this format.
-
High Quality: Since Instagram compresses images, it’s important to upload high-resolution photos. However, avoid overly large file sizes.